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Is it possible to make an API call from the marketing cloud to pull data from external system? One way to do it create a script activity and schedule it or calling the activity through API. Real question is can you make it real time from marketing cloud

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You answered yourself there. The near real time option would be a call to the activity through API, or if that is applicable: in journey builder you could build a custom activity to pull the data in when a subscriber hits the activity in JB.

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