We need to send two types of messages to our contacts. Giving the fact that there is no such thing as Transactional SMS sends in Marketing Cloud, we've decided to create two keywords:
- NOTIF: to be used for transactional SMS sends. No need for the contact to be Opted-in.
- CONSENT: to be used for promotional SMS sends. Needs to check the Opt-in status.
The problem is, when configuring an SMS activity on Journey Builder, there is no option to send only to contacts who Opted-in for a specific Keyword.
The first option will not solve the problem giving the fact that all our contacts will be Opted-in for NOTIF keyword and therefore will receive the SMS.
So the question is: Is there a way to send and SMS only to contacts who opted-in for a specific keyword?