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Just a question that i did not see in the documentation: If a customer sends a STOP keyword to a shortcode that is shares with many BU's, the customer opt-out for all sends to that shortcode? Includes others BU's?

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That's correct.

HELP or STOP keywords created in Enterprise 2.0 top-level accounts apply to all business units within an organization using the same short or long code and satisfy regulatory compliance requirements.

Reference:

https://help.salesforce.com/articleView?id=mc_moc_stop_keywords.htm&type=5

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  • Thanks, @Rachid Mamai. Another question: how can i know who unsubscribed from send the STOP keyword Nov 12, 2019 at 18:53
  • One way is to use AMPScript in the Stop's response message and check the "Do not send response" checkbox. The code would update a DE with information from the user who sent the STOP keyword.. Nov 12, 2019 at 22:19

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