Can we capture click activity of links in landing pages that are used in emails ? Is there a way to generate reports based on the click activities of these links ? I can see Reports for landing pages in SFMC but these are opens/clicks activity of overall landing pages and not the links present in them.
You can't track outbound links from Cloud Pages, as they are not being redirected through the tracker domain, unlike links from emails. If you want, you can create a custom solution, where you will build your own redirect setup:
- Build a cloud page which will automatically redirect based on a url provided as requestparameter
- This cloud page should upsert this URL to a data extension, along with the timestamp of the click and a unique identifier of the event (e.g. a guid)
All the links in your "original" cloud page will need to be created as CloudPagesUrl in following way:
%%=CloudPagesURL(ID, 'redirectTo', 'https://www.salesforce.com')=%%