Is there any way to pass data extension values to salesforce CRM

Question

I have a Data Extension that stores user details like FirstName,LastName and Email. Is there any way that allows us to pass these values to our Salesforce CRM. Maybe as a record in Contact?

Answer 1

Depends on your use case, but generally you have two options:

Option 1:

Use Journey Builder Sales & Service Cloud activities to create/update data on Salesforce CRM. You need to have the Marketing Cloud Connector.

PS: don't forget to link your DE in Data Designer to be able to use it in your Journey.

Option 2:

Use a CloudPage to update data on CRM by using CreateSalesforceObject or UpdateSingleSalesforceObject functions. Check the doc for more information:

https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/updatesinglesalesforceobject.htm

https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/createsalesforceobject.htm