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Does anyone know if the free version of Google Analytics (GA) can be integrated with Salesforce Marketing Cloud or do we have to purchase Google Analytics 360 ?

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    What integration scope do you have in mind? – Lukas Lunow Oct 15 at 20:16
  • Can you provide more detail about what you are trying to achieve with a Google Analytic integration? Is it for getting Salesforce data into Google Analytic, or for customer re-targeting? These are the 2 most common use cases. – Cameron Robert Oct 16 at 0:48
  • The client doesn't want to use the paid version and they just want basic tracking analytics on their website from SFMC email sends at the email & subscriber level. Based on the comments by zuzannamj below I think that's what I'm looking for but open to other comments.@Cameron Robert – Girish Oct 16 at 5:08
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Sorry, it will only work with the paid version - already had a few clients ask about this.

If you look at Salesforce resources, you will see that it says:

You must be a Salesforce Marketing Cloud customer with Journey Builder enabled in your account and be a Google Analytics 360 customer.

And now the resources from Google Analytics:

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To be able to use the main feature of this integration, which lets you use GA360 audiences as entry source in Journey Builder, you will need the paid version.

If you however only want to track (in GA) the traffic coming to your website from SFMC emails, including tracking at subscriber, email and campaign level, you can use a free feature called Web Analytics Connector. Read more here: https://help.salesforce.com/articleView?id=mc_wa_web_analytics_connector.htm&type=5&sfdcIFrameOrigin=null

  • Thanks! Appreciate it! I believe that's exactly what we are looking for. @zuzannamj – Girish Oct 16 at 5:11
  • Glad I could help @Girish - please remember to mark the answer as accepted! – zuzannamj Oct 16 at 12:01

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