I recently read an article in Salesforce related to Service Cloud, where it talks about Driving Productivity with Service cloud.
In that article they have mentioned about Community networking websites: "Community Networking websites help customers get timely support and solutions. Salesforce connects to where your customers are today: Google, Twitter, and Facebook. And Radian6 helps you automate social monitoring and integrate with customer service processes to provide closed loop follow up with your customers who participate in those social media communities"
My question: Can someone tell me in what way I could integrate Facebook, Twitter etc. with Salesforce. At this point I don't need to know how to setup these integrations, but just need to know in what ways/forms or how the customers can use this integration to communicate with Salesforce.