Marketing Cloud Contact Builder documentation says 'Account administrators for current accounts can opt to use the new Contacts structure instead of the existing data structure present in their accounts.'

I'm new to Marketing Cloud (and am an administrator). How can I check to see if we're using the new Contacts structure? Also, if we're not using it, how can we opt to use it?

1 Answer 1


If you have access to Contact Builder (including a.o. Data Designer seen below), you do have the "new" Contacts structure.

You can find Contact Builder by following these steps:

  1. Log in to Marketing Cloud.
  2. Locate the primary navigation bar.
  3. Hover over Audience Builder.
  4. Click Contact Builder.

Indeed only very old instances of Marketing Cloud are not using this setup, so chances of you being on one of those environments are very slim.

enter image description here

You can get more insights into Contact Builder features in this Trailhead module.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.