Is it possible to integrate SFMC Cloudpages (Landing Page or Smartcapture form) directly inside a website to create - for example - a preference center on the user account?
If yes, what would be the technical requirements?
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I would recommend you to follow a headless approach to this :-)
How I have done this before is by building JSON code resources in Cloud Pages, exposing the data from SFMC in a way allowing it to be fetched, parsed and committed using JS. Let's follow an example:
You can add the cloud page as a iframe to embed the preference page within a website. There would be rendering/design issues that you would need to think about when doing this though. As if the preference page is too long you can have double scroll bars which isn't the best ux design on a page.