I am new to Journey Builder and wondering about the following:
In order to find which recipients should participate in my journey, I need to run an SQL Query and update the associated Entry Point DE. This, of course, I can settle with one automation in Automation Studio.
- Include all the fields I would like to use in my journey in this DE, or
- Only take the email addresses of the recipients and then find the other fields using the attribute using the data in attribute groups?
Of course (1) would be much simpler because I am already gathering all the info I want from the data model. But in this case, I wonder what do we need the Attribute Groups for?
Can I use all the data in the entry point DE throughout the entire journey?