I've implemented standard salesforce & google AdWords integration. Though, this integration only syncs Lead & Opportunity object. How do I connect a custom salesforce object with Adwords and define conversion actions for the same?
Context - There is a standard integration available between Salesforce sales cloud and google adwords. When I connect google adwords with salesforce, it can fetch data from sales cloud into google adwords basis on the "GCLID" (Google click identifier) value captured at the time of lead generation. Currently, I can only see option to sync Lead and Opportunity object from sales cloud into google adwords. Now we've created a custom object called "Enquiry". How do I sync this custom object in google adwords?