I'm trying to run an AMPScript that is calling a previously created data extension filter, and while it works in landing pages, when I try to send an email with this script it errors out. The send preview says:

ExecuteFilter Function is not valid in content. This function is only allowed in non sendable content.

Any ideas about how I can fix this? Is it possible to run a filter in an email AMPScript?

1 Answer 1


This error is telling you that the function you are running is not allowed in sending. It would only be available in landing pages.

You would send the email to the resulting filtered data extension.

  • I was afraid of that. Thank you, though. Feb 7, 2014 at 20:37
  • Some functions are restricted to lp's due to scalability. If you do some functions in a large email send, it will kill servers due to processing. They just aren't meant to scale. Feb 7, 2014 at 20:52
  • That makes perfect sense. Feb 10, 2014 at 15:13

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.