I am putting a Google Analytics 360 Data Extension as an entry source for a journey on SFMC. It works fine, but when I try to filter by email address it doesn't work. Does anyone know about the mapping with email addresses when using GA360. Has anyone else had this problem? Thanks.


Maybe this will be helpful: enter image description here Since GA360 only passes the IDs of the subscribers, my best guess is that it matches the emails addresses with the All Subscribers list or the root Data Extension in your contact model?

I would check the contact model, and if needed, create an automation that queries either All Subscribers list or the root DE and replicates all IDs and email addresses to another Data Extension, which you could then link in Data Designer to your GA360 DE.

| improve this answer | |
  • Thanks @codeRage very helpful! – Annie-Louise Bray Jul 31 '19 at 2:02
  • helpful. Thank you. – Frogmouth Feb 24 at 12:23
  • @zuzannamj thanks a TON for sharing the illustrative diagram, very helpful to understand how the Intergration works. – Vishal Kumar C V Jun 24 at 5:04

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.