Context : Brand migration from example.com to example2.com
Launch campaign : Send a one-shot email on D-day to introduce the new brand to all the database (>500K subscribers)
Requirements : Use the new domain as a From Email address : email@example.com
Action plan to meet the requirements:
- Use existing dedicated IP address (already warmed-up)
- Purchase a new SAP sku and migrate only the domain
- On D-Day, switch to the brand new domain
- On D-Day, send the email to all the database
Question 1 : Will the email reputation be affected by the domain migration ?
The email reputation is mainly built on the IP address (IP reputation) but most ISPs are shifting to Domain reputation for filtering decisions.
Question 2 : If the email reputation will be affected, do you recommand a domain warmup campaign ?