0

Is it possible to establish a Goal in a Journey based on the % of Open / Clicks / etc of an email within the journey?

I see a Goal can be only set based on Contact Data, so I was thinking in create a Data Extension with the information of the Data Views to store that information in a field (e.g. boolean) updated periodically.

2

Using the solution described in your question (having a helper data extension that contains the goal attainment data written by an automation) should work, if you consider the following:

  • Make sure your helper data extension has a 1:1 relationship to the subscriber and is connected to the data model in Contact Builder / Data Designer
  • If your entry mode allows for multiple entries, journey builder won't distinguish between the individual journey entries of one unique subscriber
  • Run the automation setting your helper data extension regularly so you have accurate data every time a contact approaches an activity where your goal attainment is of importance
| improve this answer | |
  • Okay, thanks for the quick response. The second point is not really clear to me. Does it mean that this approach doesn't work for a journey in re-entry mode? – fromero Jul 23 '19 at 7:30
  • 1
    At least you wouldn't be able to have different goal results for multiple entries (if they are present at the same time). If the re-entry is set to "only after exiting" and you make sure the helper DE only contains the most recent data, this will work fine. – Markus Slabina Jul 23 '19 at 12:43

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.