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I'm trying to connect Google AdWords social account with Advertising Studio, however it's not successful. I have managed to connect other social media accounts: Facebook, Twitter and Pinterest, but for Google AdWords it is not working. What conditions should be fulfilled on Google AdWords side? What permissions have to be set?

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Audience studio from what i understand only allows connection to the Google Accounts that have Customer Match enabled. https://support.google.com/google-ads/answer/6379332?hl=en-AU

Currently this looks to be Search, Youtube and Gmail so not sure if this covers Adwords (i dont believe it does)

Hope this helps

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There is some requirements you need to fulfill in order to achieve what you want, which is basically upload customer data in your google ads account. Check this article: https://support.google.com/adspolicy/answer/6299717

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