I'm trying to connect Google AdWords social account with Advertising Studio, however it's not successful. I have managed to connect other social media accounts: Facebook, Twitter and Pinterest, but for Google AdWords it is not working. What conditions should be fulfilled on Google AdWords side? What permissions have to be set?
Audience studio from what i understand only allows connection to the Google Accounts that have Customer Match enabled. https://support.google.com/google-ads/answer/6379332?hl=en-AU
Currently this looks to be Search, Youtube and Gmail so not sure if this covers Adwords (i dont believe it does)
Hope this helps
There is some requirements you need to fulfill in order to achieve what you want, which is basically upload customer data in your google ads account. Check this article: https://support.google.com/adspolicy/answer/6299717