I have in place a custom preference / profile center built using a CloudPage. At the moment I am adding the link to the preference center using a AMPScript in the email template. This is what the AMPScript looks like and is entered into the 'href' attribute of the 'a' tag:
The main functionality I would like to achieve is to be able to provide link to an individual's preference cente via a link on a website. I already have in place a API connection to Marketing Cloud. I am be able to provide the respective subscriber key via the API.
My question is there a way to generate the full URL based on the AMPScript CloudPageURL somehow in Marketing Cloud without the need to send an email?