I have a mobile application and currently, we have the data flowing from the app to the data warehouse, and then loading through Marketing Cloud FTP to SFMC.
I'm new to integrating with Mobile, and was wondering if the MobileSDK would be able to expose that data directly to Marketing Cloud?
I'd like to trigger Welcome emails or push notifications this way, as opposed to waiting for the Data Warehouse feed to come through to trigger an event.
Some problems we are facing with going the data warehouse route:
- Constant data model changes- this breaks my import automations
- Lag time from mobile data flowing to data warehouse to marketing cloud
- Not able to achieve real-time action