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I have 2 SFMC BU under 1 main parent BU. I also have 2 separate Salesforce Sales Cloud orgs to be connected to each of the 2 child BUs (we will enable the multi-org configuration for Sales/Marketing Cloud).

The questions are - how will I be able to make use of the Subscriber Filter with and without MC Connect - meaning 2 separate data source:

  1. Sales Cloud data - via MC Connect - can I define 1 Sales Cloud attribute to be the Subscriber filter?
  2. Direct DEs import in Marketing Cloud - how to update the Profile attribute necessary for the Subscriber filter?

Appreciate if anyone can provide some insight here.

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