Currently we are using API's to capture data from commerce cloud to marketing cloud. There is not OOTB connector for integration.
We are trying to build custom solutions for Abandon cart campaign. We are placing cart page URL in the email body for abandon cart products, currently it is redirecting to only cart page of client website without displaying product details. Whenever user click on product details in email, we want to display the cart with all product details for both anonymous users and customers.
What are the UTM values needs to capture in website and how to send to marketing cloud?