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In Contact Builder, I have table xxx joined to the MobileConnect Demographics table. When I send an SMS, I can include %%fieldname%% in the text and have the corresponding value correctly populate in the text - but only when I choose fieldnames from the Mobile Connect Demographics table. How do I include personalization in the SMS when the fieldname is from table xxx ?

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If you are sending to a list, the only options for personalization strings,%%fieldname%%, are attributes within the MobileConnect Demographics table.

If you are doing a SendtoDE you can use any field in the sending DE as a personalization string. You can also use the new Content Builder Send Preview option with this send flow for mobile messages

Another option would be to use a lookup() function to the DE that contains the value you want.

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