I've never found a way where preference management attributes or even profile center attributes come into play when solely using data extensions. How would we utilize, for example, the preference of a subscriber who only wants to receive Plain-Text emails if we use data extensions only?

1 Answer 1


You'll have to run an automation that updates the All Subscriber list for the HTML Email column and set it as false to receive only Plain-Text emails. Extract your data from your data extension and import it into All Subscribers

In Automation Studio: Data Extract > File Transfer > Import

Then map your HTML Email to your Subscriber Key and Email Address.

Map appropriate fields

  • Can this process be done the other way as well? Data Extract All Subscribers info > File Transfer and Import into Data Extension? May 9, 2019 at 13:02
  • No but you query _Subscribers or manually Export. May 9, 2019 at 17:25

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