We are migrating from Pardot to Marketing cloud, and i'm trying to figure out the process of lead generation in Marketing Cloud.
Today, forms on our landing pages post data to form handlers in Pardot, eventually creating leads in Sales Cloud (The lead is created as Prospect in Pardot and then sent to SF).
Now with Marketing cloud, from trailheads it says that we need to create cloud pages of all the forms that we have in our website in marketing cloud in web studio and inside those landing pages we create smart capture forms. is it done this way?
Can't we just keep the forms where they are today, and build a solution which will receive the form post in Salesforce Marketing Cloud, and eventually create the lead in Sales Cloud - similar to the behaviour of Pardot form handlers?