Hello everyone we just purchased marketing cloud , we were asked to buy a new domain for it so that our current one does get blacklisted ( ps: we couldn"t get a sub-domain of our current domain), however the one we bought does match our branding perfectly. Is it possible to start with this new one and then change it later on to the one of our Brand ( we are using it now for Pardot) ? or once it is associated with Marketing Cloud SAP, it cannot be changed?
I will normally suggest a sub-domain: email.example.com If “email” is already taken, use “em” (for email) or “cp” for campaign or similar. Example: em.example.com - It can be anything, but don’t use “sfmc” or “exacttarget” – don’t brand as Salesforce, it defeats the purpose of branding.
However, since you can't use a subdomain, we need to look at alternatives. But this might introduce some challenges with so-called cousin domains. So don't go with example-email.com as it might give a perception of phishing/spoofing. Hence - do put pressure on whoever is managing your domains, and insist on a subdomain to your "main" branded domain.
You will be able to change your SAP domain later, but this will probably have a similar cost as if you were to buy a new SAP domain. Also, as the sender reputation is seen as a combination of your domain and IP address, you might be facing some deterioration of your sender reputation. I provide some advice on how to monitor your sender reputation in my article on LinkedIn. So a new round of IP warmup might be needed.
My advice will be to leave the domain you are using with Pardot alone, and start with a fresh subdomain as your SAP domain.