Is there a way to call out a link alt, title, or alias tag to populate as an additional attribute on the properties tab?

  • What do you mean by "call out a link alt, title or alias tag"? Apr 22, 2019 at 13:19
  • Hey Adam! i may not be using the correct terminology so i will try to explain more in depth. I have an additional attribute that is appending my link (a utm value) i would like to have my alt, title or alias tag from my link put in that additional attribute field. Kind of like using a %%emailaddress%%as an additional attribute. Does that make more sense?
    – Amy Holden
    Apr 22, 2019 at 13:55

1 Answer 1


If you have Web Analytics Connector (WAC) set up, you can automatically append the __AdditionalEmailAttribute1 to your links. If you need to append an additional parameter to your link, you can create up to 5 AdditionalEmailAttributes:

Optional field that lets you specify up to five email attributes on CREATE or RETRIEVE calls. Used to capture analytics or other metadata. Additional attributes are __AdditionalEmailAttribute 2, __AdditionalEmailAttribute3, and so on.

You are likely using Subscriber ID in your WAC settings since Google Analytics (you mentioned UTM tracking) stopped accepted PII information like Email Address. So you can contact support to add an %%emailaddr%% and append to your URL or use one of the 5 AdditionalEmailAttributes.

Or if you need to add the email address to the alias tag for the a href link then you can manually add that: <a href="somelink" alias=%%emailaddr%%>

  • Thanks Jackson. We did just turn on our WAC and __AdditionalEmailAttribute's. I was appending the utm values manually previously and had a unique content= value for each link in the email. I am looking to see if I can do the same thing by having the __AdditionalEmailAttribute5 dynamically pull in either the alt, title, or alias tag from my unique link and put it in that __AdditionalEmailAttribute5 field. I thought I may be able to do it with ampscript. I know this might sound a little repetitious since the text i am wanting to add is already in my link but there is a reason.
    – Amy Holden
    Apr 22, 2019 at 15:10
  • You'll need to assign a variable to either the alt, title, or alias and use it for __AdditionalEmailAttribute5. Otherwise you can use these personalization strings: help.salesforce.com/… Apr 22, 2019 at 15:44
  • Thanks Jackson. That is what I am looking for. I am somewhat new to ampscirpt. could you tell me what adding the variable would look like?
    – Amy Holden
    Apr 22, 2019 at 16:05
  • BTW. i did try adding the personalization string of %%linkname%% as the description states that it is the Descriptive name of a hyperlink, known as the link alias, but it did not work. Just gave me back this "utm_content=%%linkname%%"
    – Amy Holden
    Apr 22, 2019 at 16:13
  • Not entirely sure what you need to do with the alias. Maybe something like this? %%[ set @alias = “whatever”]%% <a href=“whatever.com” alias=“%%=v(@alias)=%%> Apr 23, 2019 at 1:42

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