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I'm trying to automate email sends to the respective reps depending on form submissions. I'm building the emails and can't figure a way of populating the form content into the email. The goal is to send each form submission to the proper Rep with the form details. Any insight?

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If the Smart Capture block's Data Target points to a data extension (e.g., CloudPages_DataExtension or some other), you can leverage the AMPscript Data Extension functions in the email to retrieve the captured values based on a common attribute (e.g., EmailAddress). You can find some examples in the documentation:

I suppose you could also consider triggered send data extensions. With triggered sends, you'd be able to use substituion strings instead of AMPscript lookups.

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