a business unit within our corporate group would like to use their existing global domain for sending out emails and, additionally, have a bunch of different sub-domains to be used by different country offices in the business unit. Since email deliverability is not my strong suite, I was wondering can we get a SAP for their global domain (let's call it XYZ-global.com), and afterwards set up a number of different Sender Profiles with each having its own sub-domain attached to the global domain XYZ-global.com for which we had bought the SAP? For example, the Netherlands Sender Profile would have a sub-domain NL.XYZ-global.com, while French would be France.XYZ-global.com, is that feasible? If yes, are these sub.domains first being set up by the domain administrator and then sent to us in MC to include in the respective Sender Profiles? Thanks
You should be fine doing so - however there are few considerations to keep in mind: One business unit can only have one SAP domain, so to add additional domains, you must purchase additional Private Domains in your contract.
Additional domain must be in/under the same domain name, for DMARC compliance. Example: SAP domain: XYZ-global.com / Private domain: NL.XYZ-global.com This will comply with DMARC because both are under “XYZ-global.com”
Note: Don’t just make up sub-domain names. If XYZ-global.com is the SAP domain, and you want to add “NL.XYZ-global.com” -- it must be set up as private domain. It will not just “automatically work” because the top level domain is hosted by Salesforce, as there is no sub-domain/domain “inheritance” with SAP or Private Domain.
You will also need to set up these in your DNS, and delegate them to Salesforce by pointing the NS records for them to: