When running A/B Tests using the ExactTarget A/B test module, is there a way that the UTM campaign name can be automatically edited to reflect whether it was part of the A or B test?
The problem I'm having is:
I create one email and tag links throughout with "utm_campaign=pretty_princess_sale" and run it through the A/B test module based on Subject Line. In Google Analytics, all conversions from users who received either subject line will fall under the campaign "pretty_princess_sale" without regard to whether they received Subject Line A or Subject Line B.
Is there a way that running tests via ET's A/B module will automatically amend the utm_campaign tag to reflect whether recipient received A or B? Ie, links for all recipients who receive Subject A will be automatically retagged as "utm_campaign=pretty_princess_sale_Agroup" and "utm_campaign=pretty_princess_sale_Bgroup".
Or is my only choice to create two separate emails with different UTM tags and send one in the A group and one in the B group?
Additional_Email_Attributesturned on? You can get an analytics connector to allow these to be added through out your email instead of manually.