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I synced the Lead object of CRM to Marketing Cloud. The marketing team will have access to marketing cloud. Now if the marketing team edits the value of Lead in Contact Builder within Marketing Cloud it should reflect the CRM. But when I try to do this in the Marketing Cloud, the Edit and Clear buttons on Synchronized data extension are disabled. How do I enable them?

disabled buttons

  • Please select as accepted answer if I have answered your question. – Jackson Chen May 2 at 17:24
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The data from the Connector flows one-way and is not bi-directional. The only "bi-directional" data going back to SalesCloud is tracking information unless you use AMPScript for updating Salesforce Objects or Journey Builder to update the Lead.

Your only options are to use update object activity in a Journey or AMPscript for updating a record in Salesforce.

Unfortunately, you cannot update a record in Synchronized Data Extensions to have it reflect the changes in CRM.

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