this is our situation:
- We are using Marketing Cloud as a tool to send out emails to customers.
- Sales Cloud is being used to store the customer data and perform all the reporting etc.
We are now thinking about how to get the data about sends from Marketing to Sales Cloud. As per "standard" (the managed package) the Individual Email Results object seems to be the way to go which would satisfy the requirement of having the email events in Salesforce Sales Cloud.
However, we want to have an aggregation / grouping of those results on a campaign. E.g. we are sending out a birthday email using a journey for example and we would like to both know whether the individual contact responded to it and also how many of the "campaign members" did respond to it.
Is there a way to implement this using the more or less standard functionality? Do you have any experience on this?