I'm trying to understand how I can do targetted push notifications from Marketing Cloud within a journey.

I'm having a hard time understanding how will I identify specific people and setting their subscriber key in Mobile Studio.

They will have to login using their email address and password in the app, so I will know their email address, but not their EmailStudio subscriber key.

I know that there is the setSubscriberKey command in the SKD, but I wonder if i have to retrieve the subscriberkey from email studio based on the email address and then used that to setSubscriberKey in MobilePush.

I suppose the subsciberkey should be the same in EmailStudio and MobilePush to be able to send emails/push notifications to a person in the same journey.

1 Answer 1


You are correct; Subscriber Key is the 1 value that allows you to reconcile contacts between Email Studio and Mobile Push. How/where you get/store that data is up to you, but you will need to call the SDKs' convenience methods to assign the value for the consumer's device.

  • Thank you! So this is a viable solutions: I do an API call into emailstudio from the app, to get the subscriber key based on email address and set that as the SubscriberKey in MobilePush? Feb 14, 2019 at 15:11
  • Yes, that should associate the contacts.
    – Bill Mote
    Feb 15, 2019 at 16:02

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