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I what to create Journey that its actions/splits are based on user engagements taken place at my landing page (CloudPages).

For example, when a user clicked on button or link or even if user had only arrived at our landing page. How can this task be solved?

Can I create a click event (or other) using AMPScript? because if so, I could write that event to a DE and then address it from my Journey(s)

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As AMPscript is interpreted on the server side you cannot directly track clicks or similar interaction via AMPscript.

However, you could create client side JavaScript code, that initiates a background request to a separate "processing" CloudPage. That processing page writes the interactions to a data extension. In the decision split you can then check the data contained in the cloud page's data extension.

Useful documentation to implement this solution:

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