One of our Marketing Cloud users is requesting I set up a new send classification for a one-off send we're doing relating to a Christmas Event.

I've done it before for a different theme, but it seems a bit silly to be setting up send classifications that only got used once. Is there a best practise for this sort of thing?

  • what is the use case for the send classification? Is it just for a custom sender name/email? Is it for tracking purposes? – Gortonington Nov 12 '18 at 13:41
  • So it has a different From Name and From Email, and send replies to an internal mailbox – TCassa Nov 12 '18 at 15:08

If you foresee this type of thing happening regularly, you might want to create a dynamic sender profile for cases like this, where the From Name and From Email are set to variables in your data source.

For example, set your From Name to be %%From_Name%% and your From Email to %%From_Email%%, then make sure your sendable data extension has those fields set to whatever custom Name/Email that you wish from your organization.

Your RMM should still allow replies to go to a specific inbox.

Lastly, Marketing Cloud prefers you use Verified email addresses so that any addresses on whose behalf you're sending mail have the opportunity to verify this permission. You can manage these addresses now in From Address Management.

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