I'm running into a slightly weird issue. When I use the personalization string
%%profile_center_url%% I cannot seem to unsubscribe via these ways. Meaning, I click on the link in the email that points to either
%%profile_center_url%%, then I'm taken to the profile center or subscription center (see screenshot):
There's an option at the bottom of the page to allow the subscriber to unsubscribe from ALL publications. When I do this and then check All Subscribers in Marketing Cloud for my particular email address, I'm still showing as Active (not unsubscribed).
The flip side is if I use the personalization string
%%unsub_center_url%% - this works. I can click on this link, then click "Unsubscribe from all". I then check Marketing Cloud's All Subs list for my email address and it now shows as unsubscribed.
Any ideas why the first two won't work?