I want to find out if it's worth my time to design our emails to work in Outlook YYYY but I don't know how many users are using various email clients. Is there a way to find this out in Marketing Cloud?
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3You may look at Analytics Builder. Now, I notice that there is something about "Email Performance by Device" in it. I am not quite sure but maybe that would help you.– Selim SevimOct 22, 2018 at 14:06
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Thanks. I tried running it but it always gives me 500 Server Error. Created a case with Salesforce.– neo2049Oct 22, 2018 at 14:51
2 Answers
There is an 'Email Performance by Device' report available, but you will need to have Discover enabled on your account (which is included in corporate and enterprise editions). However, this provides limited analytics and you can only filter by date (not send).
The best method would be to add Litmus tracking code to your emails, which enables you to see a breakdown by client, and also how much time they spent reading your emails. Refer to screenshot below. You can sign up for a free trial at litmus.com.
Device and client reporting is rather limited in SFMC, which is a shame. Aside from Analytics Builder reports which off limited onsite, you can get Device/Client reporting and deeper insight using Inbox Tools (a.k.a ReturnPath)
You could alternatively use Google Analytics to at least get you device insight from the Click activity of URLs