0

I want to find out if it's worth my time to design our emails to work in Outlook XXXX but I don't know how many users are using various email clients. Is there a way to find this out in Marketing Cloud?

Thanks

  • 3
    You may look at Analytics Builder. Now, I notice that there is something about "Email Performance by Device" in it. I am not quite sure but maybe that would help you. – Selim Sevim Oct 22 '18 at 14:06
  • Thanks. I tried running it but it always gives me 500 Server Error. Created a case with Salesforce. – neo2049 Oct 22 '18 at 14:51
2

There is an 'Email Performance by Device' report available, but you will need to have Discover enabled on your account (which is included in corporate and enterprise editions). However, this provides limited analytics and you can only filter by date (not send).

The best method would be to add Litmus tracking code to your emails, which enables you to see a breakdown by client, and also how much time they spent reading your emails. Refer to screenshot below. You can sign up for a free trial at litmus.com.

Litmus reporting

2

Device and client reporting is rather limited in SFMC, which is a shame. Aside from Analytics Builder reports which off limited onsite, you can get Device/Client reporting and deeper insight using Inbox Tools (a.k.a ReturnPath)

You could alternatively use Google Analytics to at least get you device insight from the Click activity of URLs

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.