I'm using CloudpagesURL(xxxx) in an email to link to a SFMC Cloud Page when the CTA is clicked.
How can I get the first and last name of the email recipient in the cloudpage with SSJS? Do I have to pass them along from the email in the CloudPagesURL(xxxx) and then retrieve once in the Cloud Page?
None of the recipients are on a publication list (I assume I cannot use any of the subscriber functions in the SSJS documentation).