Is it possible to change the Parent BU Setting to "Subscribers will be unsubscribed from this business unit only"
Because If we have a parent and child Business Unit. If the Subscriber exists in both BU, the parent BU subscriber preference supersede their value in the child BU. and we can't send emails
And for me, I can see the parent business unit is having this setting "subscribers will be unsubscribed from all business units in the enterprise"
And I couldn't change anything here!
I would like to know is it possible to change it? How complex is this to change it?
And if not do you see any other way to surpass this and solve this issue?
I can only think of one solution, having a user-defined field for managing unsubscribes and adding them in all query to make sure we don't send emails to unsubscribers.
So the system field for unsubscribe status should always hold a value "Active"
Any advice here will be really helpful.