Is there a way to update the sales cloud record from marketing cloud to sales cloud ?
So , I have a multiselect pick list in sales cloud contact object.
I am using Sync DE to get all the data and with the help of query my standard DE will get update.
Then, I created a journey builder (This is basically for engagement split) and i add email wait activity and engagement split.
I also select Update Contact record .
Now ,Lets say i have 3 value in contact object as a multiselect picklist. and once my journey will start so it will update my sales cloud data.
Can anyone suggest me the best approach to do this ?