I would like to track a click from a Marketing Cloud email to a wordpress landing page to fill out a form and when they reach the Thank you/Confirmation page, goal is to send the conversion back to Marketing Cloud.
I have set up the URL to contain Conversion = true
Looking for the next steps. I found this https://help.salesforce.com/articleView?id=mc_es_conversion_landingpg.htm&type=5
If this information is passed automatically to the landing page, what do I need to put on the landing page and where (wordpress) to send the information back to Marketing Cloud?
Trying to keep this super simple, is it possible?