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I am working with a client in the process of migrating from Marketing Cloud to Pardot.

As a part of its Email Governance, the client uses approvals in marketing cloud to ensure all outbound communication has been approved by a manager.

We find Pardot lacking in this regard and need advice with regards to best practice in Pardot around approvals? Is there any way to hack this? what is everyone else doing?

  • Unfortunately, there isn't any approval process in Pardot as you said. You might add your client's email address to a list and send test proofs to them. – Selim Sevim Aug 8 '18 at 12:22
  • The only way to fully enforce this approval process is by building your own custom 3rd party app that utilizes Pardots API connections to do all your sending. Which is a fairly large and expensive project. – Gortonington Aug 8 '18 at 12:50

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