I have created a few Profile Center Attributes like First Name, Last Name, Gender etc. and have also mapped them to our salesforce Contacts object in the Salesforce tab within the attribute properties.
Now when I include these attributes in my email content for personalization, nothing shows up when trying to preview with subscriber records. When I check the record in all subscribers all these fields are blank.
So, I am trying to understand how these fields are populated and when? I am unable to find any documentation around this online.
We have the following email send use cases for which I would want to understand this behaviour -
- Email send via Email Studio to Sendable DE with new subscribers which are not yet in the "All Subscribers List"
- Email sends to new contact records tagged to opportunities in salesforce through a Journey. Entry event will be "Salesforce data" and starting object will be opportunities.