I have a data extension that has all our subscribers and a column with the most optimal hour of the day to send them an email. I want to reference this in my journeys and add this attribute in the wait by attribute activity in journey builder so it sends the email at the best time for that subscriber but it seems to only work with dates - ius it possible to use it for time only?
You can indeed use times if you use the ON 0 days option. If you offset (eg. 1 day after) then it only works for hole days. Therefore the best idea is to calculate the time at creation time of the record in the journey Regards