I have a custom connected app that is used for OAuth purposes (outside of Salesforce). Therefore I don't need it to appear in the app launcher, unfortunately I see no way to remove it, at least for all non-admin profiles.
I expected under Settings -> Profiles -> MyProfile under the "Connected App Access" section I could remove it, which I have, but unfortunately when I login under users with that profile it still appears.
Am I missing something? I don't see any other options to accomplish this. I am also having the same issue with certain managed package, (i.e. Conga); hopefully the answer will apply to both scenarios.
I attempted the instructions here but unfortunately at the "Select Manage Profiles " step don't have the profile section it claims should be there (see screenshot below).