I use an import activity + automation studio to import the data from a salesforce report to marketing cloud daily at a given time in the morning so after importing it an email can be sent to those people inside my DE. The problem is that the email field from the salesforce report is imported as TEXT in the data extension and, because is a DE generated from a SF import, it wont let me edit the field type. Any help would be appreciated to resolve this issue.

  • Couple things to verify: 1. is the target data extension field listed as email address field type? 2. Is your export from SalesForce exporting as CSV? Or how are you exporting your report? Jun 28, 2018 at 14:21
  • Thank you for your help! What you said in the first thing to verify took me back to remember my steps and I did again the import to configure the data extension generation fields so I can customize the field types as I need them before sarting the importa activity and it worked perfectly! Jun 28, 2018 at 15:25

2 Answers 2


Make sure your target data extension has the email field as an email address type. Then your automation should convert that text from the import into the correct format.


This is an issue the old salesforce import activities always had. The fields are not always interpreted correctly when you select them. Email got bungled every time.

You have to check very carefully if the data type is correct. If not, you have to change it in the import configuration window.

Unfortunately you can't (or couldn't last time I used them) change the field type afterwards. You have to delete the email field in the data extension first. Then you can add it again with the correct format.

It's best to check the other fields as well to find other potential issues while you are at it.

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