How can I give subscribers the possibility to just opt-out from Email Tracking (opens, clicks, etc.), not from receiving Emails?

Thanks Oliver

  • 1
    I don't think this is possible without filtering out your audience and doing separate sends for every email. – Gortonington Jun 25 '18 at 16:01

Create a preference Attribute called DoNotTrack and populate it on the subscriber. Which action you use to populate it, is in your hands.

To the Comment of Data Kid:

Release Notes for Email Studio (DoNotTrack)

Do Not Track Opens and Clicks For Consent Management, we've introduced Do Not Track functionality in emails where we've added a send time check that honors the subscriber's preference attribute and suppresses their email opens and clicks. Create the preference attribute called DoNotTrack. Use this exact name and individually enable the attribute on each subscriber that does not want to be tracked. Review more details for data protection and privacy.

Consent Management for Marketing Cloud

Create a mechanism for receiving a Do Not Track request, such as a preference center. Use the DoNotTrack preference attribute to suppress subscriber-level events, such as opens, clicks, and replies. This process does not affect messages or tracking sent before the Do Not Track request.

  • 2
    How does this stop their clicks and opens from been tracked in data views? – Samuel Dare Jun 25 '18 at 15:41
  • 1
    Edited my answer above to answer your question - Its an internal marketing cloud mechanism. – Johannes Schapdick Jun 25 '18 at 16:20

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.