I've started using impression tracking in my content blocks, but where do you actually view the report?
Can someone provide me with a pathway, thanks.
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Sign up to join this communityImpression tracking allows you to track links built with ampscript. This is because when you build links with amspcript, they will not have friendly names unless you use Impression Regions or alias tags.
Once you have declared the impression regions and tagged them with unique identifiers, you can view the information in the Reports or through Data Extracts.
For Reports,
You get a warning that these reports are not been updated and advised to use analytics builder.
To access the reports via analytics builder,
If you use case involves feeding this data directly into 3rd party systems then I would recommend using data extracts. Here you can access SendJobImpression, SentImpressions.
References:
The Reports shown above are not automatically enabled. We had to reach out to our Rep to have those reports available for us to use.