ow to know if how long does Marketing Cloud unsubscribe status change for a specific contact? Is there a settings wherein we can input synchronization of the data from Salesforce to Marketing Cloud?


The synchronised data extensions use “poll times”, to determine how often data is synchronised. You can have this at a minimum of 15 mins, so in your case unsubscribes in the crm are reflected with 15 minutes.

The Unsubscribes are held in the account object (HasOptedOutOfEmail - boolean).

To modify this, go into the object

  • Contact Builder > Data Sources > Click on the Salesforce Icon
  • Click on the contact object
  • Click on Configuration settings in the left corner enter image description here
  • Here you can you your polling schedule and adjust as required.

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