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ow to know if how long does Marketing Cloud unsubscribe status change for a specific contact? Is there a settings wherein we can input synchronization of the data from Salesforce to Marketing Cloud?

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The synchronised data extensions use “poll times”, to determine how often data is synchronised. You can have this at a minimum of 15 mins, so in your case unsubscribes in the crm are reflected with 15 minutes.

The Unsubscribes are held in the account object (HasOptedOutOfEmail - boolean).

To modify this, go into the object

  • Contact Builder > Data Sources > Click on the Salesforce Icon
  • Click on the contact object
  • Click on Configuration settings in the left corner enter image description here
  • Here you can you your polling schedule and adjust as required.

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