A client has contacted me asking to develop a set of templates for use with Salesforce Marketing Cloud. After many hours of searching, I'm left scratching my head.
Though I've never heard of Salesforce, I've written many HTML email templates over the years, and have been able to easily incorporate specific code for CRM-like platforms such as MailChimp and SendInBlue without many issues thanks to well-written and readily available documentation.
Can I simply build a standard HTML email and swap out or add certain tags to make them SFMC compatible? I can't find any clear documentation other than guides to using some clunky content builder. What am I missing here?