I'm currently weighing options on project for social media management. We are currently considering custom build vs product based approach. The requirements:
- Manage content publishing to Facebook (wall post, event) and Twitter.
- plan (workflow & approval process) & schedule the content publishing with a team (manager, seeder, etc)
- Listening to conversation stream on the account profiles being managed
- Engaging with fans and follower to identify influence and lead.
- Performance analytic on the social media campaign
Since this is salesforce group, so obvious it's Salesforce Marketing Cloud which consist of Radian6 & Buddy Media (and Social.com).
- Which marketing cloud component do I need? My research tells me I just need the Buddy Media.
Note: I can't create the right tags for this topic since my reputation still low, so chose a generic one.