Can you explain the different steps of the Salesforce Entry Source in Journey Builder. I cannot find information about it

The steps are: -Entry Criteria -Filter Criteria -Entry Data

What´s the difference between Entry Criteria and Entry Data?



Entry Criteria is used to define rules for records that should enter journey - for example you can define that only Contacts with Sex equal to Male should enter your journey.

Entry Data is where you select what data you want to pull to journey (Entry Event Data). Here you define what fields you want to pull from Sales/Service Cloud objects. Lets say you want to use Contact First Name in your messages. You can add that field in Entry Data to make it usable inside a journey in either decision spilts or for message personalization purposes.

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